• Online Advertising Specialist

    ID
    2018-4294
    Category
    Marketing
    Location Address
    7259 S. Bingham Junction Blvd US-UT-Midvale
  • Healthcare’s helping hand.

    CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

    Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding.

     

     

    As a key member of the CHG Marketing team, the Online Advertising Specialist, will play a strategic role in maintaining, optimizing and expanding online advertising presence for six CHG brands: CompHealth, Weatherby Healthcare, Global Medical Staffing, RNnetwork, Foundation Medical Staffing and Locumstory.com. This role will help drive lead generation, brand awareness and qualified visitors through both paid search marketing and display advertising. This role will work closely with Interactive Media leadership to evolve and expand our online advertising program to drive growth and engagement. We are looking for the right candidate who is naturally driven to learn new things and who is continuously looking for opportunities to improve. It’s a great growth opportunity to execute enterprise-level online brand strategy and performance marketing strategies.

    We’re looking for people who:

    • Day-to-day execution of the Paid Search & Display program for the CHG suite of brands. This includes paid search, retargeting, programmatic ad buys, direct publisher placements, paid social media and other sponsored content.
    • Regularly monitor program performance and provide corresponding analysis.
    • On-going account adjustments to hit monthly budget targets and optimize media to hit return on investment goals.
    • Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance.
    • Strategize and execute creative testing strategies to identify the most effective ads to various audiences.
    • Partner with the web and UX teams to test and optimize landing page experiences.
    • Connect with publishing partners and ad technology vendors to stay on top of new opportunities.
    • Collaborate with the Media and Brand teams to communicate channel performance and align on new test opportunities.
    • Stay up to speed on online advertising and search industry trends and developments.

    Your role.

    • Bachelor’s degree
    • 2-5 years of work experience managing one or all of the following: search marketing, display media, paid social and online marketing partnerships.
    • Advanced understanding of online advertising metrics
    • Direct experience working in online advertising technology (ie Google AdWords, Google DoubleClick, Facebook Business Manager, etc).
    • Strong Excel skills

    In return, we offer:

    • Competitive pay
    • Healthcare coverage with corporate wellness program
    • Free on-site health center and health coaching for employees and dependents
    • 401(k) company match
    • Tuition reimbursement
    • 14 days of PTO your first year and paid holidays
    • Hall of fame development programs as recognized by Training Magazine
    • On-site cafeteria and game room

    Click here to learn more about our company and culture.

    How to Get Started

    To have your resume reviewed by Talent Acquisition, click “Apply” at the top of the screen.

     

    We are an Affirmative Action/Equal Opportunity Employer

    Veterans/Disabled

    We are an at-will employer

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